With every new launch of AppleiPhone, the company manages to set new sales records.
The business units that represent the star of an organization also share the feature of having a highmarket share, but what makes them different from cash cows is that their respective industry can stillįor Apple, their iPhones are undoubtedly are the Stars for them. The company has carved a niche for itself and has its own base of loyalists who prefer Apple productsonly.īut since the computing industry is slowly becoming portable and mobile, the need to have laptops anddesktops are also decreasing, hence we can add Apple iMac and MacBooks in Dogs category as well. Over the years iTunes, MacBook and iMac’s have attained the position of being a Cash Cow for thecompany. CASH COWS:There are two products of Apple that fall under the Cash Cow category of BCG Matrix of Apple, the firstīeing Apple iTunes and the second being Apple MacBook and iMac’s.
